Entrepreneurship is exhilarating, and if your cards are played right, you get to enjoy so much more than financial freedom. On the flip side of that, it demands a lot of work on your part: time, investments, emotional investments, dedication, finances. Some days, you may have to draw strength from your inner reserve that you didn’t even know existed, just to forge on.
Now, I want you to hold onto this – Necole Kane not only created a mega-successful media presence with NecoleBitchie, a gossip community that turned in 20 million paid views every single month, but she also successfully managed XoNecole; an inspiring, and uplifting community for women of colour which quickly replaced the former, after she closed it down in 2015.
Her awe-inspiring success ultimately certifies her as a badass media mogul in our hearts.
We are so here for all the entrepreneurial lessons from Necole Kane, which she shared with senior Forbes contributor, Pauleanna Reid.
Run with a vision
An entrepreneur should have a destination in mind and a map of where you want to go and how you intend to get there. When that is done, set the ball rolling; create a detailed action plan and in time, as you evaluate your results, you will be able to tell, what’s working, and what should be dropped. Necole believes that without a plan, you will easily be derailed and It will be easy for distractions to veer you off the path, but when you know what the plan is, even when opportunities come to you, it is easier to say, ‘no, this is not the plan. I’ll stick to the plan’.
I read somewhere that not every opportunity is “the opportunity”. May look like it, but that offer that looks so good, may not be what you need at the moment.
Entrepreneurship can be pretty lonely, especially if you are the only one in your circle, doing what you’re doing. This is where a mentor plays a significant role – A mentor will be able to guide you, especially since they have done what you are doing before. He or she may not have the vision you have, but there are some things they have been successful at which you may be having trouble with. They will teach you how they dealt with such a challenge, and how you can too.
Audience is key
One of the major entrepreneurial lessons from Necole Kane is, identify your target market. She reveals that to get XoNecole to her audience; women of colour, she had to make a move from New York to Atlanta.
In our post, pitching guides for content creators, we highlight the reasons why a target market is important. You can’t sell to everyone, know who your product is designed for, and focus your energy on your target audience. If you sell mini-skirts, crop tops, and high heels, don’t build your market amid grandmas and expect them to buy.
“The Atlanta move was the best move we could have made for the brand, that’s where our audience is.”Necole Kane
Take care of You
As an entrepreneur, you mustn’t push yourself too hard. If you are physically, emotionally, and psychologically spent without you doing anything to refuel, it will reflect on your business. So, learn to take a break.
“When I went into my fitness journey, that’s when xoNecole started to really take off in terms of me pouring what I was learning from fitness and getting in the gym every day and the discipline it takes getting up at 5 am every morning to get your cardio in before work, getting your meals in on time.”
Write that vision
Necole confesses to the power of manifestation
“I wake up every morning and I write down exactly everything, and I’m detailed. If I want 2 million new readers tomorrow, I write that down.”
which she reveals, has helped her gain clarity and achieve more of her goals. This is so similar to what Missy Elliot said about speaking your vision into existence.
Habakkuk 2:2-3 “Write the vision; make it plain on tablets, so he may run who reads it. For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay”.
Featured Image @hellonecole on IG